Tim Hortons expands the coffee shop's new theme and teamed up with QQ Music to create an immersive new experience

Another fresh attempt made by Tencent Group writer Tim Hortons Coffee！

The first domestic music-themed coffee shop created by Canadian coffee brand Tim Hortons ("Tims Coffee") and Tencent QQ Music recently officially opened at the Mercedes-Benz Arena.

Since the completion of Tencent's e-sports theme store, Tims Coffee has been exploring more new “coffee+” scenarios, including co-launching a limited-time full-time master-themed coffee shop with Bilibili, and co-launching an environmental-friendly theme shop with Ele.me.

The Tims Coffee x QQ Music co-branded Putong theme coffee shop is located in the Mercedes-Benz Cultural Center, a large-scale performance and event center in Shanghai, which gathers countless music and entertainment culture lovers, and wants to create a "star chasing fan check-in place".

Different from other regular stores of Tims Coffee, the design of Putter-themed coffee shop is unique. As soon as you enter the door, you can see a large thumping doll. All those who love Tims and music are welcome to come. In addition, the store also specially set up a check-in and photo wall, which presents the real-life scene of the QQ music thumping community. The stylish background design has a high rate of completion and is of great aesthetic value. What’s more worth mentioning is that the Tims Coffee x QQ Music co-branded Putong theme coffee shop is still working on the details. The special theme store’s golden sentence cup set and podcast golden sentence exterior wall allow the senses to communicate, convey the warmth of music with words, and invite all Those who enter the theme store start a healing journey with music coffee with Tims Coffee.

The cooperation between Tims Coffee and QQ Music not only jointly launched a limited "Q-tone Quadruple Card" consisting of 3 popular Tims coffee products and QQ Music luxury green diamond gift packs on the Tims Coffee applet, as well as an official playlist and theme playback. Co-branded content such as device skins.

In addition, to celebrate the strategic cooperation between Tims Coffee and Tencent QQ Music and the opening of the theme store, Tims Coffee also invited artist Jiang Nao to serve as the one-day store manager on May 7, 2021.