About the brand story

Originally from Canadian-style coffee, opened a chain store in China, which has a huge coffee market

In 1964, in Hamilton, a quiet town next to Toronto, Canada, Mr. Tim Horton, the legendary defender of the Toronto Maple Leafs hockey team, founded the first Tims Coffee (full name Tim Hortons) coffee shop; in 2019, the world's 4850th Tims coffee shop Settled in the bustling People's Square, the most center of Shanghai, this is also the first home of Tims in China.

 In the "World's 25 Most Valuable Restaurant Brands" ranking released by the authoritative British brand assessment agency Brand Finance, Tims has been shortlisted for many years, ranking fifth.

 To be loved by coffee lovers is inseparable from Mr. Tim Horton's original intention: "Welcome anyone to visit at any time at any time, and feel at home." In China, we also continue to uphold this original intention, using high-quality coffee and freshly made warm food to provide you with a new experience of "made-to-order warm food cafe".

Globally, we sell 2 billion cups of Tim coffee every year. Our enthusiasm for coffee and dedication to quality have lasted for more than 50 years. Only 3 coffee masters in the world have mastered the secrets of Tims golden ratio blending and roasting. Coffee The master tastes 100,000 cups every year, and we work directly with 12,000 coffee farmers. Freshly ground and brewed coffee is even more popular among coffee lovers.

Caring in Roasting|Tims coffee masters have accumulated more than 50 years of professional experience, knowing that excessive roasting will cause the coffee beans to lose their natural and rich flavor, leaving only the pungent bitterness. Therefore, we insist on roasting coffee beans in small batches, accurately master the roasting temperature and time, and treat every roast with the rigorous attitude of "roasting science".

Caring makes Tims coffee|The care injected in every step makes Tims a clean, balanced, smooth, mellow, gentle, and soft cup of coffee to share with coffee lovers all over the world.

Previously, Tims China CEO Lu Yongchen once said that it is fundamental to be a brand offline store. It plans to expand Tims’s stores in China to 1,500 in the next 10 years. In addition to standard stores, Tims will also try different types of stores such as Tims Lab and Tims Go. To meet the needs of different consumers.

In addition to meeting the needs of consumers in stores, Tims Coffee has also made many attempts to rejuvenate the brand, including the launch of a small quick store Tims GO for take-out and delivery in new stores, and Tims Lab, which focuses on testing innovative products. Online exploration is carried out through small programs and WeChat ecology to accelerate the integration of online and offline scenarios.

According to the data, RBI (Restaurant Brands International), a young international group, was established in 2015. Tim Hortons is a subsidiary of Restaurant Brands International, which already owns a long-established fast food chain including Burger King and Pepais. Brand, in May 2018, Tims China was established as a joint venture between Restaurant Brands International Inc and its franchisee Cartesian Capital Group. It entered the Chinese market in February 2019 and opened the first Tim Hortons store in Shanghai.